Surf Sweeets Introduces New .9oz Snack Pack and New
Package Graphics for Brand

New packaging design includes unique size perfect for on-the-go snacks and lunch boxes

PROSPECT HEIGHTS, ILL – May 12, 2009 -- Surf Sweets Gummy Bears and new Sour Berry Bears are now available in a .9oz snack pack. In addition to the new .9oz snack pack, Surf Sweets also unveiled a new packaging graphic design for all of their varieties of candy.

The new .9oz (25g) snack packs contain a single serving of candy with only 80 calories, contains 60% of your daily allowance of Vitamin C and have a suggested retail price of $0.79 per pack. They make an ideal snack for llunch boxes and for families’ on-the-go. The new single-serving size keeps with Surf Sweets mission of providing kids and parents with healthier candy options.

Along with adding .9oz snack packs to the Surf Sweets lineup, the brand has also redesigned its packaging with a new look and feel. The design is part of a new integrated graphic identity that is being utilized in all marketing communications materials.

The new design clearly defines Surf Sweets as a healthier candy option, while continuing to be a fresh, fun brand that kids love. The graphic elements were designed to be kid-friendly and reflect the idea of California, healthy-living which inspired the brand.

About Surf Sweets
Surf Sweets is the country’s leading brand of naturally sweetened, totally delicious gummy candies and jelly beans made with organic and natural ingredients and without any artificial colors and flavors. Surf Sweets is owned and operated by Prospect Heights, IL-based TruSweets, LLC, a socially responsible company dedicated to building delicious sweet snack brands that are better for our families and our planet. The company was founded in 2008 by Bert Cohen, an entrepreneur with a successful track record of building businesses in the natural foods industry. Surf Sweets currently offers seven unique varieties of mouth-watering gummy candies and jelly beans that are available at mainstream grocery and natural foods stores, online and at specialty retailers throughout the U.S. and Canada. For more information, visit www.surfsweets.com.

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