Surf Sweets Launches Natural, Organic Candy Line at
More Than 250 Toys"R"Us Stores Across the Country
Surf Sweets Committed to Providing Healthier Candy Options for Kids
PROSPECT HEIGHTS, ILL – Jan. 6, 2009 -- Surf Sweets today announced the introduction of its organic, natural candy line in more than 250 Toys"R"Us stores across the country. Surf Sweets provides a natural, organic candy option for parents looking to provide healthier choices for their children.
Surf Sweets gummy candies and jelly beans are made from organic and natural ingredients without artificial flavors and colors. Surf Sweets are drenched in fresh fruit flavor and fortified with Vitamin C. The candies are non-GMO, gluten-free, produced in a nut-free facility and are one of the few candies produced without corn syrup. In addition, the treats are packaged in a manner that minimizes the impact on the environment.
"As parents increasingly seek natural and organic products for themselves and their families, we're pleased to offer Surf Sweets as part of the product assortment at Toys"R"Us," said Bert Cohen, president of Surf Sweets' parent company TruSweets.
Organic candy grew by 14.1 percent to more than $127 million for the 52 weeks ending on June 14, according to SPINScan data taken from the October 2008 issue of The Natural Foods Merchandiser.
About Surf Sweets
Surf Sweets is the country’s leading brand of naturally sweetened, totally delicious gummy candies and jelly beans made with organic and natural ingredients and without any artificial colors and flavors. Surf Sweets is owned and operated by Prospect Heights, IL-based TruSweets, LLC, a socially responsible company dedicated to building delicious sweet snack brands that are better for our families and our planet. The company was founded in 2008 by Bert Cohen, an entrepreneur with a successful track record of building businesses in the natural foods industry. Surf Sweets currently offers seven unique varieties of mouth-watering gummy candies and jelly beans that are available at mainstream grocery and natural foods stores, online and at specialty retailers throughout the U.S. and Canada. For more information, visit www.surfsweets.com.
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